EYES ON
Attract new audiences with CTV & OTT solutions.
What is CTV and OTT?
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OTT
OTT stands for Over-The-Top — it refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV providers.
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CTV
CTV refers to any television that can connect to the internet and stream digital content, instead of only using traditional cable or satellite services.
OTT ECOSYSTEM
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GENERAL VIDEO CONTENT
Like digital advertising on TV, BUT SO MUCH BETTER
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Better targeting capabilities
Demographic, Geographic, Contextual, Retargeting
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High Impact formats
Reach Media, Interactive Rich Media and Dynamic Creative Optimization (DCO)
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Much more detailed measurement capabilities
Brand Lift, Attention and Incremental Reach Study
Certified & privacy-friendly premium inventory
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Top placements in well known TVs and apps
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Conformity with GDPR, CCPA and LGPD
Certified by:
IAB Tech Media
TAG
OMSDK