Apple Ads
Capture high-intent users on iOS.
What MAKES IT RELEVANT?
Apple Ads are paid advertising campaigns on the App Store. The solution boosts app visibility, attracts high-quality users, and drives app downloads.
The POTENTIAL of iOS
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iOS Mobile market penetration
- • Second largest operating system.
- • 20% sales increase in LATAM in Q4 2023.
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iOS higher revenue
- • Average Revenue Per User (ARPU) for iOS apps is 1.7 to 2 times higher than Android.
- • iOS campaigns have up to a 50% higher ROI than Android.
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ASA high-intent users
- • 70% of app discoveries start with a search on the App Store.
- • 65% of app downloads occur after a search.
Source: Statista; Catalyst; App Annie; Appsflyer - 2023
APPLE ADS
with Ad Summer Media
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High Expertise
Strategy, operations and campaign optimization.
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Optimization
Based on post-installation events.
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Data Integration
With MMP and a unified dashboard.
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Bidding
Smart bidding that drives conversions.
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SMART MANAGEMENT
Based on a unique multiplacement strategy and Custom Product Pages management